Own The Trail.
We partnered with Fox Factory to strategize, concept, and develop a new retail experience that captured the essence of the brand and would support the thousands of annual riders visiting the Vancouver B.C. area.
Through a rigorous RFP phase, our creative team was selected to develop the 2,500 sq. ft. space which included a premium product showcase, internal meeting rooms and a cafe/lounge.
Retail Creative Direction: Brian Jones
Graphic Art Direction: Chris Damiani
Agency: Cinco Design
Client: Fox Racing
Year: 2019